Vision
All San Diegans — individuals, families, businesses, and our community — deserve affordable, reliable, and climate-friendly electricity. Electricity is a basic necessity, not a luxury. A not-for-profit, community-owned utility can deliver significantly lower rates on day one, promote local solar, and prioritize public good over monopoly profits.
Mission
Educate San Diegans through presentations, community outreach, and digital campaigns on the benefits of replacing SDGE’s for-profit governance model with a proven not-for-profit public power model under local control. Our goal is to build a cost-efficient, resilient, ethical, and sustainable energy future for San Diego through public power.